What is BC Cares?

BC Cares is a program that was designed by the BC Care Providers Association (BCCPA) in 2007 to recruit care aides into the growing seniors care sector. Initially developed as a pilot with the Fraser Health Authority, BC Cares became a province-wide initiative in 2009-2009.

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'Sandwich generation' saddled with care of elders and children

By Martha Worboy, Canwest News Service

Joanne Hough moved her family to Ottawa from Manitoba 10 years ago to help care for her aging mother, who was experiencing the early stages of Alzheimer's disease. With four kids between the ages of 10 and 20 still living at home, Hough says dividing her caregiving roles wasn't easy, but she has found ways to manage.

Hough, 46, is part of a growing demographic within the baby boomers (people born between 1947 and 1966) referred to as the "sandwich generation." While elderly people are benefiting from rising life expectancies, their children -- often parents themselves -- are "sandwiched" in the middle, caring for two generations. The obligation to act as a caregiver to both parents and children can exact both emotional and financial tolls.


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